How Skio drove a 400% subscription surge for Gains In Bulk (1500 to 7800 subscribers)
Industry: Health and wellness supplements
"Skio has drastically changed our business. We've had three record-breaking months in a row—even bigger than last year's Black Friday, our biggest month ever." - Kaleb Mattice, CMO, Gains In Bulk
KPI improvements since migrating to Skio:
400% subscriptions increase over 3 months (1500 to 7800 monthly subscribers)
50% reduction in subscription-related customer service response time
4.85 customer satisfaction rating (up from 4.4)
When it comes to scaling subscriptions and driving revenue, a rock-solid tech infrastructure is a must-have.
Gains in Bulk, a dynamic wellness brand, knows this all too well.
Kaleb Mattice, the brand’s chief marketing officer (CMO), said previous partners couldn't meet their ambitious goals since they lacked support and essential features.
Then along came Skio.
Learn how Gains in Bulk used Skio to optimize their subscription model, achieve record-breaking growth, enhance customer retention, streamline operations, and elevate their customer experience.
How Gains in Bulk increased subscriptions by 400%
Gains in Bulk had a bold ambition: skyrocket subscription growth and drive significant revenue—fast.
In just 3 months with Skio, Gains in Bulk witnessed an astonishing 400% spike in subscribers, skyrocketing from 1,500 to an impressive 7,800 monthly subscribers.
"Skio’s a tech company that’s good at tech. Their features helped us create an exceptional subscription experience and turn one-time purchasers into loyal subscribers." - Kaleb Mattice, CMO, Gains in Bulk
Thanks to Skio, Gains in Bulk achieved 3 consecutive months of record-breaking revenue and surpassed their initial subscription goals.
How Gains In Bulk boosted customer retention
To achieve sustainable growth, Gains In Bulk focused on keeping subscribers engaged and satisfied by using Skio’s retention-focused features.
"With Skio's conditional cancel flows, we engage subscribers before they cancel. We’ve saved many subscribers from churning this way." - Kaleb Mattice
Flexible billing options, like pause and skip features, offer customers more control, and Skio's dunning management system automates payment recovery to minimize involuntary churn.
"With Skio, we forecast better so now we ship orders mostly same day and that’s exponentially helped our churn rate.” - Matt Palmer, customer experience director, Gains In Bulk
As a result of these changes, Gains In Bulk’s customer satisfaction rating rose from 4.5 to 4.85 (on a scale of 5).
How Gains In Bulk transformed operations
Gains In Bulk used Skio's cutting-edge capabilities to streamline operations, enhance efficiency, elevate the customer experience, and position themselves for continued growth.
"Skio’s been a game-changer. Our customer service response time is now half what it used to be since customers can more easily manage their subscriptions." - Matt Palmer
Skio's analytics and reporting also provided valuable insights.
"With Skio's analytics, we forecast and staff more efficiently, and we make even more data-driven decisions." - Kaleb Mattice
As a trusted partner, Skio offered proactive support and industry knowledge.
"Skio feels like a true partner. They genuinely care. The support has been exceptional." - Matt Palmer
How Skio helped position Gains In Bulk for future success
In a short time, Gains in Bulk drove extraordinary growth, quadrupled their subscriber base, drove remarkable revenue, and delivered exceptional customer experiences.
"The impact that Skio’s had—for our customers, for getting our products to people, for our customer acquisition efforts, for our ability to pay our employees more— it's truly changed our business." - Kaleb Mattice
Skio’s subscription optimization features, personalized support, and analytics helped transform Gains in Bulk's business, positioning them as a trailblazer in the wellness industry and setting a new benchmark for small teams running subscription-based businesses.
